JINGSI CHEN /
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Kate Spade CSR Report

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Live Life With an Attitude / 


kATE SPADE CSR REPORT

 

OBJECTIVE /

Choose a company’s annual/CSR report and redesign it, while keeping the brand true to its purpose. The outcome of this project is to learn how to harvest information and create typography, charts, table and generate a complex visual system.

APPROACH /

The Kate Spade & Company intended to accent customers’ interesting lives and inspire adventure at each turn. The content it’s divided into two-part, their business and data analysis. The concept is to make the annual report captivating and aesthetically pleasing. I used two spot colors to keep the classic of Kate Spade, and simple info-graphics are used to balance intricate pieces of information.

 
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