JINGSI CHEN /
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BE Conference

Man Holding a Poster Mockup.jpg
 

Transform The Environment of a Brand / 


BE WORKSHOP

 

OBJECTIVE /

Create materials for an existing conference. The aim was to design a visual concept that demonstrates a conceptual and typographical system.

APPROACH /

Be is SEGD’s premier event, focusing on the nexus and state of the brand, identity, and place. Activating and transforming the places we live, play, work. It showcases the power of branded environments and experiences.

I used two bright colors and pulled typographical elements apart to illustrate the idea of reinforcing a brand. This project included a redesigned brand that would span across posters, websites, app, program booklets, name tags and signage keeping a consistent visual system for all.

 
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Badge.jpg
banner.jpg
be billboard.jpg
app man.jpg
APP1.jpg
APP4.jpg
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